We want to be the leading and best performing company in the building materials industry. We want to be an organization that anticipates its customers’ needs and translates these into new and value-adding solutions, while maintaining cost competitiveness and delivering superior returns to shareholders.

We want to drive growth by being more innovative than our competitors, capitalizing on the trends that affect our customers. We want to effectively manage and utilize our asset base to be dynamic and agile in allocating our resources, so that we can leverage the most promising opportunities. We want to be an employer that attracts, maintains, and nurtures the best talents from diverse backgrounds.

The Health & Safety of our employees and more generally of all our stakeholders is the Group’s overarching value.

Ultimately we want to be a company that is highly respected as a corporate citizen and delivers benefits to all its stakeholders. We have put sustainability at the heart of our strategic priorities and want to have a positive impact on the world, contributing to making it a better place to live – for instance through our 2030 Plan that is aimed at creating shared value for the company, society, communities, and the environment.