Differentiation through our unique portfolio

From a market segment point of view, our portfolio with a presence in 90 countries is uniquely positioned to substantially differentiate us from the competition, with strong capabilities for rolling out solutions and new business models in all markets where we are present.

Some 60 percent of our net sales are generated through retail networks, which provides considerable potential for commercial differentiation. This segment shares many characteristics of a consumer market, where product and brand differentiation, together with highly effective channel management, can have a major impact on margins. In construction and large infrastructure projects, where we generate most of our remaining revenues, we offer skills and expertise in specialty segments such as roads, power, oil, gas, and mining in addition to our differentiated product range. When involved early in the process, we are able to be part of design solutions that contribute to the aesthetics, the efficiency, and the sustainability of the built work.